“Do not worry about tomorrow; tomorrow will take care of itself. Sufficient for a day is its own evil” (Matthew 6:34). We have all heard the adage, “One day at a time”. As we noted in the last article, Jesus himself gives us this rule of life. In the middle of the Sermon on the Mount (the […]
Do you think because you can hammer a nail into a two-by-four, you can build a good piece of furniture? Of course not. You know that building good furniture takes a lot more skill than simply hammering and sawing. It also takes training, equipment, and materials. Most people don’t question the high price of fine […]
The Grace and Peace from God our Father and the Lord Jesus Christ be with you! We have often heard this admonition, “Take it one day at a time.” This is frequently assumed to be from the 12 Step Spirituality; however, it was straight from the mouth of Jesus on the Sermon on the Mount: […]
Social networking via online forums is fast becoming an indispensable part of Internet marketing. For the smaller companies, I recommend starting out by joining two or three online forums and getting familiar with the territory. You can join a forum dedicated to your particular business where you swap ideas with others in your field. This […]
We have an abundance of free software options that can help us make better use of our PC’s and Mac’s. Several of them are based in the “cloud” which means our information stays static while we are portable – we can access it wherever we have Internet access. My favorites can make your digital life […]
You should put each and every one of your sale events on your website and make them easy to spot. This may seem like a no-brainer, but it isn’t unusual for retailers to build a website and then just let it sit there unused. I have often become interested in a product from a broadcast […]
While an editor busily pruned my first book, I traveled to Washington DC’s Studio Theatre after work each week. How exhausting it was to schlep downtown on those nights, especially when it snowed! After a 30-minute hike from the subway, I’d enter the classroom, lie down with my back touching the floor, begin breathing exercises […]
The season of Easter baskets and pastel blue and pink and green eggs is upon us, although many of us still have these in the behind-the-scenes preparation stage. We have turned our face toward Jerusalem and the way is not so rosy. Not yet. Not until after Good Friday and Holy Saturday. But who knew […]
“How do you do it all?” a friend asked me years ago about my schedule. “I’m a lousy housekeeper,” was my answer. This year for Lent, besides thinking of what we were giving up, I tried adding something for our family: a deep clean of our house, a room a week. We have our daily […]
On March 30, 1981, Ronald Reagan, president for merely 10 weeks, stepped outside the Washington Hilton. What happened next was an image millions would soon witness on their TV screens: America’s 40th president raised his arm to ward off a question from a reporter and then, seconds later, bullets crackled the air. Chaos ensued. More […]
Like many of my fellow business leaders, I do my best to stay current. I embrace social media, read the latest leadership books and stay abreast of trends in the marketplace. And from a workplace perspective, there is one particular conversation topic in full discourse across the country—Generation Y in Corporate America. It should be. […]
What does “Total Commitment,” mean? Well, the synonyms for “commitment” are: promise, pledge, binder, obligation, dedication, and loyalty. There is an old story about the Chicken and the Pig who were walking along the road. They saw a sign for Perkins Restaurant showing an ad for ham and eggs. The Chicken said to the Pig, […]
Tempus fugit. Time flies. “Mary, I don’t want you to get involved in anything at church for a year,” Richard asked nearly two years ago when we changed church parishes. We had moved because gas prices were high and our new parish was much closer – and our children loved the youth group at our new […]
Many sellers are latching onto the advantages of advertising their products with Pay Per Click ads (PPCs) on the major search engines. PPCs are the paid ads that appear on a search results page. They are placed both above and to the right of the natural search results. These ads can be very effective in […]
A common mistake many small to medium size businesses make is to rely on the in-house computer whiz-kid for everything related to their websites. The whiz kid might be the controller who is also good with computers, or a sales staffer, or even the college-age son of the owner. These people may be very good […]
“And so, my fellow Americans: ask not what your country can do for you—ask what you can do for your country.” We are all aware of these famous words of John F. Kennedy at in his inaugural speech in 1961. Maybe it is time to revisit that statement. Today, we see civil unrest as has […]
When a merchant opens his store, he works very hard to get everything ready. He selects, purchases, and arranges furniture, fixtures, displays, decorations, and signage. He carefully selects his merchandise and ensures that it’s displayed with proper lighting. He hires and trains personnel. He plans his marketing efforts and allocates a certain amount of money […]
The world wide web has made the other side of the planet a little bit closer place to connect. With the Internet, global is increasingly our new local. When my husband and I started Copper Lion, Inc.’s digital retouching and illustration services to photographers and ad agencies 10 years ago, we found Copper Lion, Inc. could quickly service […]
If you have a website, you need search engine optimization (SEO). But what does that mean? It sounds so complicated and technical. If you’re like me, you get a solicitation every other day from firms that want to sign you up for their “secret formula” that only they have developed to put your company at […]
There was good news in the Minneapolis paper, the StarTribune on Wednesday, February 16, 2011. The headline read Americans are working to pare their debt and rebuild their savings. The sub-headline was “Credit card debt is down 15 percent from mid 2008, the savings rate has tripled.” Embedded in the article by Neil Irwin of […]
When I look out my kitchen window, I see seven girls dressed in plain black and white with just a touch of red on their bonnets. They chatter all day long and love to sunbathe. They pick at each other, they eat non-stop and don’t gain weight. These girls are industrious if querulous farmhands. They […]
“Video requires your visitor to switch from an active mode to a passive mode, which may not be the best thing to get a lead or sale.” I’ve noticed a recent trend with respect to video being used on websites. Often I will visit a home page and almost as soon as the page opens, […]
Have you recently received a call from a recruiter about a new opportunity that got you thinking? Perhaps you’re feeling underappreciated by your boss. Are there few opportunities for professional growth at your company? Is it experiencing financial challenges that have impacted your income and benefits? Have the leaders failed to inspire you because of […]
The future of print media is in flux. Newspapers and magazines are trimming their pages and their staffing as subscribers and advertisers dwindle. One thing for certain, the Internet isn’t going away. It’s foolish not to pay attention to new ways you can use the Internet to ensure the profitability of your business. One great […]
