Tom and Barbara came to my office seeking help for their teenage son, who was caught viewing online pornography. Though they continuously monitored the home computer, they were shocked to discover that he had been viewing pornography downloaded onto his Kindle. He and his friends had also been viewing porn on their Playstation system. Tom […]
When I was in college, I took a “singing for the stage” class. The instructor once put me in front of the class and told me to sing a song, but not to smile. Then she had me sing the same song again; but, this time, she had me smile. The class overwhelmingly thought my […]
A week ago, after I gave a speech to a parent group, a mother with a difficult issue approached me. It was something she didn’t want to discuss in front of her school community during the question-and-answer session. “Basically,” she whispered, “my daughter is totally addicted to Facebook. She is on it all the time […]
As we prepare for the critical November elections, I find myself increasingly frustrated whenever I enter my social networking venues online. A trip to Facebook or Twitter these days often feels like a running of the gauntlet as I dodge nasty comments, unkind graphics, and attack oriented posts on both ends of the political spectrum. […]
As we celebrate September, a month dedicated to Our Lady of Sorrows, we observe three feasts this month that call us into a more devoted relationship with the Blessed Virgin Mary. This month, we celebrate: September 8 – The Nativity of the Blessed Virgin Mary September 12 – The Most Holy Name of Mary September […]
I just despise it when marketers try to trick me … or they are just plain dumb and don’t test their stuff. In the mail, I received a Facebook promotional offer. I would get some free advertising if I just used their code. I went to the web site address they gave me. There was […]
When writing web copy — or any other marketing piece — try to avoid words and phrases that have been overused. Like … You’ll be glad you did … Improve your bottom line … Done right … Outside the box … We pride ourselves … There is absolutely nothing wrong with any of the above […]
Newsweek ran a very interesting article recently: Is the Onslaught Making Us Crazy? Tony Dokoupil examines the growing body of evidence that the internet is changing the way we think and feel. He writes, The current incarnation of the Internet – portable, social, accelerated, and all-pervasive – may be making us not just dumber or […]
Many people still put two spaces after a period. “That’s what my English teacher taught me,” they say. The practice is a holdover from the era of the typewriter when characters all took up the same amount of space. For example, an “i” took exactly the same amount of space as an “m.” So the […]
Okay, I can’t tell you everything you need to know about search engine optimization (SEO) in700 words. But I can tell you what you, as a small business owner, need to know when looking for help in this area. First some definitions … SEO is the process of making your website easy to find by […]
Stunning 4-D ultrasound imagery of children smiling, yawning, and kicking in the womb may be coming to a mobile phone near you – in the hands of those who need it most. The Cleveland Right to Life Education Fund announced June 28 that it is launching a new campaign to get the scientific evidence of […]
When I whip my phone out of my pocket, people who know me well are usually surprised. It’s not an iPhone. It’s not an Android. It’s not smart, actually. It’s pretty much a regular phone, the kind your junior high niece is stuck with until she can pay her own data plan. And you know […]
Novena to Mary Free from iTunes I love a good novena, and it’s made even better when it involves the Blessed Mother. This novena focuses on Mary as the Untier of Knots, which is a wonderful image of her. You’ll learn all about it in the About section of the app or you can check […]
There’s an old joke that talks about the angels questioning Jesus about the worldwide evangelization plan after his return to heaven following the Ascension: Angel: So, Jesus, you’ve just returned to heaven as the victorious Lord of Glory, King of Heaven and Earth, what’s your plan for spreading the news of salvation to the whole […]
This weekend, close to half a million souls will descend upon Washington D.C. Teens will stay up all night Saturday, praying and praising in our national Shrine. Housewives from the south will stand next to University presidents from the north in the freezing cold, while businessmen from the east mingle with college students from the west, […]
As we turn the page on another new calendar year, many of us have the desired goal of “getting in shape” for the New Year. This is definitely the case in my own life, but the more I ponder my motivations, the more I find that I’m not simply looking for physical changes in my […]
A well-established copywriting colleague of mine was approached by one of the top SEO companies in the nation. They wanted her to assist their clients by writing web pages. Web pages need to … Grab attention Understand the reader’s desire or pain Present a concept or solution Move the reader to a next action Be […]
These first few days of 2012 find me returning to my desk and computer after a nice long break over the Christmas holiday to savor time with family and friends. The excitement and busyness of the past few years, with the growth of this website, my speaking engagements around the country and the publications of […]
Even in the midst of our Advent preparations, many families are contemplating the annual Christmas gifting season. This year, there are ample opportunities to take advantage of online shopping resources in ways that will uplift your loved ones and at the same time support Catholic causes and merchants. It’s important when shopping online to always […]
Over the years, I’ve worked with numerous business owners who have spent a considerable chunk of change building their websites. Then they sit back and wait for results … but the results are often less than stellar. The owner is discouraged and thinks all this Internet marketing stuff is a bunch of hooey. It’s not […]
Developing a new website or improving an old one can be a daunting task. There are so many things to keep in mind: the marketing message, the design, the words, the links, the navigation, the keywords, and more. It ain’t easy. Below are some “don’ts” that I recommend keeping in mind as you build or […]
When working with smaller companies, I always try to stress the need to maintain as much control over their websites as possible. Unfortunately, I’ve run into folks who have given too much power to web developers whose ethics are less than stellar. For example, some developers will take over the task of registering a domain […]
As hurricane Irene bears down upon the east coast, many people are anticipating how to get by without power for some days. Yesterday I wrote about preparations regarding water: Emergency Water: Store it Now! This will focus on dealing with the perishable foods you already have on hand when you are anticipating an event that […]
I notice on Facebook people are talking about getting ready for hurricane Irene and storing supplies. An emergency that gives you days of warning to prepare is my favorite kind. Unfortunately though, emergencies don’t always give us warning like that. So let’s take a clue from our collective attention to this storm bearing down on […]
