A trip to my local Giant grocery store the other night brought an unpleasant surprise. Back near the store’s beer coolers, clerks were stacking case upon case of a new beer. It’s name? “Sweet Baby Jesus,” a ‘craft’ beer brewed and bottled by a local Baltimore company, DuClaw Brewing Company. “Sweet Baby Jesus,” launched about a year […]
When writing web copy — or any other marketing piece — try to avoid words and phrases that have been overused. Like … You’ll be glad you did … Improve your bottom line … Done right … Outside the box … We pride ourselves … There is absolutely nothing wrong with any of the above […]
Developing a new website or improving an old one can be a daunting task. There are so many things to keep in mind: the marketing message, the design, the words, the links, the navigation, the keywords, and more. It ain’t easy. Below are some “don’ts” that I recommend keeping in mind as you build or […]
What if you had access to powerful marketing research about your company, it cost you absolutely nothing, and you didn’t take advantage of it? If you think that’s not you … then think again. If you are like many, many website owners you are not taking advantage of the free Google Analytics tool available to […]
