By now, you probably know that using keywords or key phrases are important to help drive traffic to your website. A good way to think of keywords is to think of them like fishing bait. Different bait brings in different fish, so, too, different keywords bring in different prospects. So keywords — the words that […]
A well-established copywriting colleague of mine was approached by one of the top SEO companies in the nation. They wanted her to assist their clients by writing web pages. Web pages need to … Grab attention Understand the reader’s desire or pain Present a concept or solution Move the reader to a next action Be […]
Developing a new website or improving an old one can be a daunting task. There are so many things to keep in mind: the marketing message, the design, the words, the links, the navigation, the keywords, and more. It ain’t easy. Below are some “don’ts” that I recommend keeping in mind as you build or […]
What if you had access to powerful marketing research about your company, it cost you absolutely nothing, and you didn’t take advantage of it? If you think that’s not you … then think again. If you are like many, many website owners you are not taking advantage of the free Google Analytics tool available to […]
There are times when a web site review or site audit is a great resource for diagnosing whether or not your website is under performing. The truth of the matter is that all websites can be improved, including mine. But if you have major problems, they should be attended to as soon as possible. And […]
