Sliding pictures in website banners are very popular today. For a long time, I tried to like them. But I gave up because they drive me crazy. That’s because I get interested in the initial picture shown and then it changes. Hey, where’d my picture go? Or, after looking at the picture, I start to […]
A well-established copywriting colleague of mine was approached by one of the top SEO companies in the nation. They wanted her to assist their clients by writing web pages. Web pages need to … Grab attention Understand the reader’s desire or pain Present a concept or solution Move the reader to a next action Be […]
When working with smaller companies, I always try to stress the need to maintain as much control over their websites as possible. Unfortunately, I’ve run into folks who have given too much power to web developers whose ethics are less than stellar. For example, some developers will take over the task of registering a domain […]
Checklists have been with us for many years, especially in critical industries where a mistake could make the difference between life and death. We’ve all seen footage of pilots in the cockpit doing a careful checklist before takeoff. And we know the ground crew does similar check listing before each takeoff. I suspect commercial aircraft […]
